![]() So-called "transcon" corporate travelers can make up 10 percent of passengers, while pulling in 30 percent of revenues on some flights. carriers flying trans-continental, thanks to the fact that the New York routes are the most competitive and business class fliers among the most profitable. He adds that a "class war" has erupted between the biggest U.S. There's only so far you can go with a nice business class product and JetBlue has assessed this," says Jay Sorensen, president of IdeaWorks Company, an airline industry consulting firm that doesn't advise JetBlue. "In order to be in the premium-class game, you simply have to have a product that's great. The tapas-style eats were inspired by Manhattan's Saxon & Parole restaurant, Blue Marble Ice Cream in Brooklyn is supplying some of the sweets, and Birchbox is compiling the his and hers travel toiletry kits. Since JetBlue considers itself a 15-year-old Big Apple startup, it has also tapped other locally based startups as its purveyors. It has been upgraded to allow video streaming, a capability not commonly supported on in-flight networks. What's really interesting, though, is the free in-flight wireless service. And the seating areas are well-designed, with storage areas for shoes and purses, drink holders, plus charging stations for electronics. There are controls that adjust for cushion firmness, and a button that promises a massage (though don't expect much in the way of pressure). The seats themselves extend flat to comfortably fit a person as tall as 6 feet 8 inches. JetBlue Mint has 16 lie-flat seats, so transcontinental travelers can rest comfortably. JetBlue proudly claims it will be the only carrier to offer these suites on domestic flights. ![]() Mint has required a completely new design - hence the new Airbus A321s - to incorporate the 16 lie-flat seats, four of which are "suites" with doors. ![]() Until now, the egalitarian carrier has always offered a single cabin, equipped only with the option for more spacious seats at an additional fee. It's the first time JetBlue, perhaps best-known for carting North Easterners to Florida and the Caribbean, has ever peddled a second tier of service on its planes. Later this year, flights between New York and San Francisco will also include the service. Come Sunday, the swanky new service will debut on cross-country flights between New York and Los Angeles. Now his vision for that concept is a reality. "It is stylish service minus all of the stuffiness often associated with the traditional front-of-the-cabin experience," said JetBlue CEO Dave Barger in a statement when the service was first announced in September.
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